Trade shows offer the potential of powerful brand exposure among important industry influencers, retailers and press, but only if you know how to make the most of the experience. Learn the essentials to make the most of a fashion trade show, should you accept the challenge! In this session, we’ll tackle:
Trade show pros and cons for emerging designers
Different trade shows and which are right for your brand
Virtual vs Offline trade shows
Little known costs and considerations
How to make the most of your tradeshow experience
Guest Expert: Alexandra D’Archangelo, Show Director, EDIT
Edit is a New York-based event featuring emerging designers in the premium women’s wear market, geared to contemporary and luxury retailers. Alex started her career in fashion events more than dozen years ago in Special Events and PR at Holt Renfrew, in Canada. Prior to the launch of EDIT, Alex marketed the largest apparel fabrics trade show in North America and worked on runway shows in NY and Paris for designers including KENZO, Nicole Miller, Cynthia Rowley, Dion Lee and Daniel Vosovic.
The recorded video and slideshow is available for download.