Learn how to get your designs in the hands of celebrities. For many designers, a photograph of a popular celebrity wearing a piece is the holy grail. But how do you go about getting your collection in the hands of celebrities? From celebrity stylists to managers to publicists, who do you need to know?
In this session, you’ll learn about:
Celebrity gifting suites and if they’re worth the investment
When and how to get product in the hands of celebrities
How to increase your chances of getting a celebrity to wear your piece
How to take full advantage of celebrity culture to advance your PR, Marketing & Sales goals
Special Guest: Jessica McAlister, Account Manager, VIP Relations Division, Bollare
Bollare is a bi-coastally headquartered, full-service, beauty, fashion and lifestyle public relations firm. Between offices in New York and Los Angeles, Bollare works with brands across three verticals: celebrity seeding, digital consultancy and traditional press coverage. Jessica spearheads celebrity initiatives and strategic development for more than a dozen women’s contemporary and lifestyle clients.
Jessica has formerly worked closely with luxury brands including Sergio Rossi, Vionett, Emilio Pucci, and Marni on a global level and boasts well-seeded industry relationships with stylists, publicists, and agents.
This course was delivered via Spreecast, but the recorded video and slideshow are still available for purchase.