In order to build loyal, long-term customers, you must continue to engage, thrill and delight them beyond their first sale. By sharing your brand evolution with your customers you have a unique opportunity to stay connected, and to give them tools to spread the word about your wares.
A company blog is one of the more effective ways to build your brand not only because it drives repeat traffic to your site, bringing your community just one click closer to the buy button, but because it is a platform where you can truly explore your vision and creativity. Learn how to plan and implement a company blog that works for you.
Special Guest: Julie O’Boyle, Editorial Specialist for Modcloth
Join us for over an hour of live advice, discussion, and Q&A and learn:
What a blog strategy document looks like and how to make one
How to develop an editorial calendar that helps you stay on track
What you absolutely must have in place behind the scenes of your blog
The fastest ways to grow blog readers and gain traction
Bonus: A free Editorial Calendar template to help you stay on track with blog posts.
This course was delivered via Spreecast, but the recorded video and slideshow are still available for purchase.